Company philosophy

Basis for idea development

 

A) Characteristics of the times

Idea development cannot be separated from the era in which the company is located. Times are constantly changing, and different times have different characteristics. Although the characteristics of the times cannot be used as a direct basis for the development of corporate ideas, their impact is great.

B) National characteristics

Companies should focus on the traditional culture, people's psychology, and religious beliefs of various ethnic groups in China to formulate corporate concepts that are consistent with their national traditions, so that the company's business ideas can be quickly rooted in people's hearts.

C) Industry characteristics

The development of the enterprise concept should be based on the industry in which the company is located, and design its own concept according to the industry's technical conditions, market conditions, product characteristics, personnel quality, consumer preferences, etc.

D) Owner preference

Owner's preference is the most direct basis for the development of ideas. It reproduces the personality characteristics and understanding or hope of the enterprise leaders. It is the leader's positioning in the market, which is reflected in the company's business activities The overall tendency of consistency.

 

Principles of idea development

 

A) The principle of personalization

The principle of personalization means that the idea designed by the company must enable it to have its own characteristics in the same industry.

B) The principle of socialization

Although the idea must be personalized, it must be recognized by society. Therefore, the development and design of the concept must coincide with the values, morals, and aesthetics of the public and consumers, so as to obtain the recognition of the public and obtain a higher reputation and reputation.

C) The principle of simplicity

The corporate philosophy is a high-level summary of corporate values, which must be concise, rich in content, and easy to remember and understand. The concise, clear and novel corporate philosophy will be more popular among the people.